Kids brand scaled to €52.8k revenue in 3 months

This kids-focused e-commerce brand had strong organic visibility and a loyal parent community, but their paid acquisition was capped on Meta. Every time they tried to scale spend, CPMs jumped and ROAS dropped under 1.5x — making growth unprofitable.

They came to us looking for a secondary channel that could carry budget at a stable return, especially through the shoulder seasons where Meta gets expensive.

Pinterest's audience skews heavily toward planners and parents — the perfect match. We built out keyword-driven campaigns targeting gift guides, nursery inspiration, and seasonal themes, then matched each audience with creative that felt native to the platform.

Instead of running flat product shots, we produced lifestyle Idea Pins showing the products in real use. Engagement doubled within two weeks, and the algorithm fed our campaigns into broader boards automatically.

Pinterest kept up with the budget increases — ROAS actually improved as we scaled, going from 3.17 to consistently above 3.7.