Scaling a home deco webshop to €43k on autopilot with Pinscale

Before partnering with Icarus, this home deco webshop relied almost entirely on Meta Ads for their revenue. Performance was solid but fragile — any disruption on Meta immediately impacted their bottom line. They needed a second, reliable traffic channel that could grow without constant hands-on management.

Pinterest was the obvious fit: highly visual product, inspiration-driven buyers, and an audience primed for home projects. But they had no internal expertise to run it, and previous attempts with freelancers had underdelivered.

We activated Pinscale, set up the ad account from scratch, and built the creative engine around their existing lifestyle imagery. Pinterest rewards strong visuals over aggressive copy, so we leaned into the brand's photography library and layered in video Pins for higher engagement.

After the initial learning phase, we scaled spend incrementally — only pushing budget into campaigns that held ROAS above the profitability threshold. By week 9 we had validated three winning audiences and unlocked the scale phase with confidence.

Four-month scaling snapshot. ROAS held steady above 3x as spend tripled, and checkouts grew consistently week-over-week.